BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Your Company//NONSGML v1.0//EN
BEGIN:VEVENT
UID:unique-event-id@example.com
DTSTAMP:20250518T104500
DTSTART:20250518T104500
DTEND:20250518T111500
SUMMARY:From one to many:  Scaling without sacrificing standards
DESCRIPTION:Explore the strategies and best practices for ensuring a consistent customer experience across multiple locations, without losing the unique charm and quality of your cafe brand.
LOCATION:The Main Stage
END:VEVENT
END:VCALENDAR