Amy Renae, CEO of addzme and Shift8 Point of sale, brings over a decade of experience providing Australian businesses with point-of-sale (POS) software at Sydney-based business Shift8. Witnessing the challenges faced by small businesses, Amy co-founded addzme to provide brands of all shapes and sizes with sophisticated POS and loyalty software previously reserved for larger enterprises. Inspired by the struggles of abandoned franchisees, addzme aims to empower the wider business community by collaborating with diverse businesses to service their individual needs. Amy envisions addzme bridging the size gap and delivering innovative solutions to its clients.