Andy Lark is a globally awarded CMO & CRO, entrepreneur, and board director. He helped build Xero from a start-up into a global software powerhouse, launched apps used by millions, and built one of the largest eCommerce sites in the world at Dell. Andy leads sales, marketing, and more at Liven, one of the World’s most prominent Fintech and Web 3 companies serving the best hospitality operators. Liven enables loyalty to be created and customer engagement to be radically reimagined. Andy is widely regarded as a loyalty, customer experience and marketing leader, speaking and lecturing globally.